This Refund Policy applies to all paid services provided by Alpha Business Digital ("Company", "we", "us", "our"), including but not limited to advertising management, website/funnel development, CRM and automation setup, and related digital marketing services ("Services"). This Policy forms part of our Terms & Conditions. By purchasing our Services, you agree to the terms below.
We charge a fee of AUD 19.99 ("Strategy Call Fee") to book a strategy call. This fee is subject to its own terms, set out below, which take precedence over the general provisions in this Policy for matters specific to the Strategy Call Fee.
- Non-refundable if the Client does not attend (no-show) or cancels with less than the notice period specified at the time of booking.
- Refundable if we are unable to attend, miss, or need to cancel the scheduled call, in which case the Client may choose a full refund or a free reschedule.
- Refundable at our discretion if, following the call (or our pre-call review of the Client's information), we determine the Client is not a suitable fit for our Services. This determination is made solely by us, based on factors such as business type, project volume, budget, location, or capacity to benefit from our Services. The Client's own opinion that they are not a fit, where this differs from our assessment, does not by itself entitle them to a refund under this clause.
- Credited toward future services: if the Client proceeds to engage us for paid Services (e.g., a monthly retainer or project) within sixty (60) days of the strategy call, the Strategy Call Fee will be credited in full toward the first invoice. This credit is forfeited if the Client does not proceed within that window.
- The Strategy Call Fee is not refundable simply because the Client decides, after the call, not to proceed with our paid Services, except where the discretionary 'not a fit' clause above applies.
The Strategy Call Fee is charged in Australian Dollars (AUD) regardless of the Client's location, via our payment processor. Currency conversion fees, if any, charged by the Client's bank or card provider are not within our control and are not refundable by us.
2. General Principle
Beyond the Strategy Call Fee (governed by Section 1 above), our Services involve significant upfront work — strategy, account setup, campaign build, website/funnel development, and system configuration — performed by our team and contracted specialists immediately upon engagement. Because of this, payments made for our Services are generally non-refundable once work has commenced, except as expressly set out in this Policy.
3. Setup & One-Time Project Fees
- Once a signed Service Agreement is in place and work has commenced (including but not limited to account access being granted, campaign builds beginning, or website/funnel development starting), setup and one-time project fees are non-refundable.
- If the Client cancels before any work has commenced (i.e., before account access is granted or any deliverable build has started), a full refund of the setup/project fee will be issued, less any payment gateway charges already incurred (e.g., Razorpay/PayPal processing fees).
4. Monthly Retainer & Performance-Based Services
For ongoing monthly retainers (including ad management, lead generation systems, and reporting), the following conditional refund structure applies:
- No qualified leads delivered in the first 30 days: If, within the first thirty (30) days of an active monthly retainer, zero qualified leads (as defined in the applicable Service Agreement) are generated despite the Client having met all of their obligations under Section 4 of the Terms & Conditions — including funding the ad account adequately and on schedule, providing timely approvals and access, and responding to leads within the agreed SLA — the Client is eligible for a partial refund of that month's service fee, prorated to reflect work already delivered (e.g., campaign build, website/funnel build, CRM/automation setup). This excludes third-party ad spend already consumed by the advertising platform, which is non-refundable by us as we do not control or hold those funds.
- If the Client fails to meet their obligations (e.g., underfunded ad account, delayed approvals, slow lead response) and this contributes to underperformance, no refund applies, as the shortfall is not attributable to our Services.
- After the first 30 days of an active retainer, monthly fees already paid for services already rendered are non-refundable, since work (campaign management, optimization, reporting, system maintenance) has been performed for that period.
- Refund eligibility, where applicable, must be claimed in writing within seven (7) days of the relevant 30-day period ending.
5. Cancellation of Ongoing Services
- Either party may terminate an ongoing monthly engagement with thirty (30) days' written notice, as set out in our Terms & Conditions.
- Fees already paid for the current billing cycle are non-refundable once that cycle's work has commenced, but no further billing will occur after the notice period ends.
- Any third-party costs already committed on the Client's behalf (e.g., active ad campaigns, software subscriptions with fixed terms) remain the Client's responsibility.
6. Non-Refundable Items
The following are non-refundable under all circumstances:
- Third-party advertising spend (Meta Ads, Google Ads) once delivered to the platform.
- Third-party software/subscription costs (e.g., WhatsApp Business API messaging fees, domain registration, hosting fees) once incurred.
- Payment gateway and transaction processing fees.
- Work already completed and delivered, including strategy documents, completed website pages, completed campaign builds, and completed automation setups.
7. How to Request a Refund
To request a refund, email us with your name, business name, payment date, and reason for the request:
Alpha Business Digital
We will assess eligible requests under this Policy and respond within seven (7) business days. Approved refunds will be processed to the original payment method (Razorpay, PayPal, or bank transfer) within fourteen (14) business days of approval.
8. Chargebacks and Disputes
Clients agree to contact us directly to resolve any billing concern before initiating a chargeback or payment dispute with their bank or payment provider. Filing a chargeback without first attempting resolution under this Policy may be treated as a breach of the Service Agreement and may result in suspension of Services.
9. Discretionary Exceptions
We may, at our sole discretion, make exceptions to this Policy on a case-by-case basis. Any such exception does not constitute a waiver of this Policy for future transactions.
10. Changes to This Policy
We may update this Refund Policy from time to time. The version in effect at the time of your payment will govern that transaction, unless a signed Service Agreement specifies otherwise.
11. Governing Law
This Policy is governed by the laws of India, consistent with the governing law provisions in our Terms & Conditions.
12. Contact Information
For refund requests or questions about this Policy:
Alpha Business Digital